CEO México Digitas – Publicis Groupe
Technical C-Level executive operator delivering system-level transformation.
Runs >USD$30M end-to-end P&L at scale, sales profitability, sustainable growth in revenue, RTW for market-share and company value; driving financial turnarounds, value pools; operating models, organizational lifts, commercial strategy, and strategic RTM.
Leads large, multi-disciplinary, multi-market teams while redesigning GTM, revenue engines, and decision systems.
Introducing and developing AI to replace legacy workflows with agentic RAG and autonomous systems to drive profitable RGM